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Just look at the evidence. Gary Vaynerchuk is a 1,000 times more popular than his first company, Wine Library. Today, he has a net worth of over

The only reason Vaynerchuk is able to maintain that level of success is because of his personal brand. Well, that and his relentless ambition.

His no-BS attitude combined with his consistent and direct marketing techniques is exactly how his voice became heard over the crowd. …


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Well, here we are. Who could have predicted that this year we would all be forced out of the office and into our homes because of a novel coronavirus? As someone who was already working from home, I know that I’m fortunate that my life didn’t completely turn upside down. For my fellow entrepreneurs- I know some of you may not have been so lucky. But here’s the good news: now is the perfect time to strengthen your personal brand strategy.

I’m willing to bet that in the last 5 months, you’ve been racking your brain trying to figure out how to keep your business afloat. …


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What is the one thing that successful startup founders have that struggling startups fail to implement?

It’s not that they have a strong pitch. Their idea or company isn’t any more innovative than your own. It’s not even their business and marketing plans.

Successful startups happen when the founder(s) establish a personal brand.

It should go without saying that modern marketing relies heavily on your personal brand. Think of influencers, YouTubers, and even startup founders like Jeff Bezos. All of these people have capitalized on their legacy by making sure that people know who they are.

Sure, Amazon holds up well on its own. But it’s because people like Bezos position themselves as leaders in these growing industries that they are able to surpass their competition. Now, Bezo’s startup is a staple in the modern era. …

About

Claire Bahn

Claire Bahn, is a personal branding expert, lifestyle blogger and CEO of Online Profile Pros. She helps individuals build and maintain their personal brand.